Opt In form(s) can be of different shapes and sizes. Just placing an opt in form is not sufficient enough to increase conversion. Rather, it matters a lot on changing the style of the form and you will notice the impact it could bring on list building. There are various types of opt in forms that you may select such as
Pop up & Exit pop up- These opt in varieties opens in a new window.
Pop over & Lightbox- It hovers over on top of the page
In line- You can use it along with the site’s content
Out of these varieties, the pop up opt in can be blocked by the user. Thus, it is a wise decision to use other types of opt in form(s) to increase response to your niche. Selecting the right type of opt in forms can prove to be very beneficial for your business.